Alistair provided Radfords Fine Fudge with consultancy to assist with our marketing strategy, but more than this he changed the way we viewed ourselves and provided clear direction for us to follow. We also drew from his experience in social media and Alistair reviewed our overall approach to customer-facing literature and web text. Alistair has a wealth of business knowledge and more importantly is able to apply it in real-life commercial and business scenarios. He connects well with people and gave constructive and frank feedback to the team. He was unquestionably the key influence for delivering our successful change programme. He is dynamic and fun to work with and his expertise was worth every penny.